Distribution
Distribution is the way in which something is shared out among a group or spread over an area. The promotion (also referred to as distribution) of company's film to the general public is the known job that a distribution company handles. Marketing is something in regards to the specific types of activities a company does to facilitate the sale of a product/service. A business may use a variety of techniques to promote their new film in any way possible. One example of said marketing ideas is merchandising. Merchandising is where a company sells its branded items in order to gain more promotion for the specific film. A company may also use a film festival or even cross promotion. This is basically another type of marketing idea in which the promotion of a similar product is directed at the customers of another product. An innumerable amount things happens during the distribution stage of a film. These said may range from producer getting the legal rights in order to film a story to...